Social, ecological and economical sustainability often have conflicting goals, and sustainable travel is still considered a niche phenomenon. As a global tour operator, G Adventures demonstrates that travel which benefits the local population achieves a massive increase in the number of customers and an impressive amount of added value. What is G Adventures’ formula for success – and how will future travel needs and requirements develop? How should destinations and tour operators act in order to utilize the opportunities of a future form of tourism which successfully combines sustainability and profitability requirements with the customers’ interests?
Bruce Poon Tip, Founder of G Adventures, Author, recognized by many organizations for leadership and outstanding business practices